INCON EXPERT ARTICLE
Drivers of Change in the Meetings Industry
Key drivers of change in the business environment are fluctuating economies, political pressures and environmental and social aspects. Each business segment has its own specific levers and industry trends that drive change. There are those organisations that stagnate when faced with the challenge of change while others prosper. It helps to understand the factors behind the drivers of change, for example the competitive pressures resulting from globalization, the growth of consumer, power and the scientific technological revolution…
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By Patrizia Semprebene Buongiorno
Vice-President
AIM Group International