INCON EXPERT ARTICLE
41 Benefits of Live Streaming Your Event
By Nicole Walker, Arinex
INCON has compiled a list of articles and tips from our Partner companies that might be helpful when creating events and conferences during COVID-19. It is a stressful time to be working on events, we hope these articles can make your life a little bit easier.
You will find the rest of the articles here: www.incon-pco.com/covid19 Virtual live streaming of events has become commonplace due to the global COVID-19 crisis. However virtual and hybrid events have many benefits both now and in the long term. This extensive list from our partner Arinex, explores the advantages of going virtual.
Workload for events decreased with no organisation of accommodation, people on site, caterers etc.
Increased attendance due to no restrictions on numbers
Low cost registration or free
Measure success in real time allowing continuous improvement
Transition is easy as people are familiar with webinars and live streaming
No excessive travel especially longdistance flights
Opportunity to have increased participation from developing countries
Delegate participation is higher because they are less intimidated
More questions at networking as its more comfortable than face to face
Can replay key learnings easily and immediately after event
More flexible as you can listen/attend at your convenience
Opportunity to curate/target a showcase of solutions to attendees
Less delegate management time with no flights and hotels to arrange
More likely to get diverse roles in organisations attending
More likely to get skeptics or employers who are skeptics attending
More likely to gain international audience
Financial Benefits higher with no venue rental, staffing or catering
More likely to get senior executives who are time poor
More likely to get junior/early career people who are cost prohibited
Non-discriminatory for those who are unable to travel due to childcare, health & disability
Virtual events have a lower commitment than in person
Opportunity to grow digital initiatives for promotion of virtual events
People are spending more time online, so there is a chance to really engage
Direct access to keynote speakers providing trust with attendees
Brand consistency on all elements making your brand more recognisable
Flexibility with how attendees access event i.e. mobile phone, desktop, boardroom
Monetise event by selecting a technology that integrates with a ticketing platform
Flexibility with cost outlays, select the technology platform you can afford
Potential to secure higher level guest speakers due to lesser time commitment
Real time interaction leads to more engagement
Possibility of building trust and a deeper connection with the audience
Learn more about your audience through online data
Opportunity to run a survey immediately after virtual session and get immediate feedback
Recorded webcast can be reused and repurposed throughout the year
Can sell off your live stream to an industry publication or organisation and allow use
Expand sponsorship opportunities offering smaller packages where each session is sponsored
Opportunity to target dormant members of associations
Can archive all events
Ultimately can reach much larger numbers with key information
Run opinion polls and true viewer engagement stats to get crucial feedback
Opportunity to offer exactly what attendees want in short segments
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