INCON EXPERT ARTICLE
How to develop successful web marketing campaigns
In-depth knowledge and understanding of a congress market is key to developing a successful marketing strategy. Defining the key target audience, monitoring competition and setting clear objectives will always be the first step. As competition in the marketplace intensifies, communicating your message to this target audience can no longer be taken for granted. The “Information Boom” has seen a dramatic growth in the use of web campaigns and social networks as a low-cost, far-reaching alternative to the traditional marketing campaign…
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By Anastasia Vatsika
Managing Director
AC&C International S.A