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INCON Learning 2022 - ‘How your event KPIs determine your hybrid technology’

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‘How your event KPIs determine your hybrid technology', the sixth and final session in the INCON Learning 2022 series, was presented by Alexis Bauer Kolak, Education Sr. Manager at Smithbucklin.

As we return to in-person events, many conferences are considering offering a hybrid event; this provides contingency options for late changes, allows a broader range of participants and expands the year-round value of the event. The associated costs and complexities of hybrid planning, however, can make it difficult to determine the right format and scale. Many event planners start by determining what technology fits in their budget, but this is like planning a vacation based on which flight is the cheapest: it doesn’t always get you where you want to go. Instead, defining your hybrid KPIs first allows meeting planners to narrow down the list of technologies, identify key features, and build a budget that works. In this session, Alexis:

  • Discusses common hybrid event KPIs and how to select the right measurements for your event

  • Determines how KPIs help you to determine your event structure and technology needs

  • Develops a budget that supports your event goals


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