MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise:

  • Live & virtual events

  • Strategic & digital communications

  • Consulting & community solutions

MCI, part of mci group, is an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

MCI is a member of SITE, ICCA, MPI, IAPCO as well as a partner of INCON. MCI has connections to major convention and visitor bureaus within their respective local markets.

PARTNER REPRESENTATIVE

Gallery: Leadership
Jurriaen Sleijster
Jurriaen Sleijster

PRESIDENT, mci group

Jurriaen Sleijster is President & COO of mci group. As a member of mci group’s Executive Committee, Jurriaen is jointly responsible for the leadership and strategic direction of an international group with offices around the world. Day-to-day, Jurriaen leads management processes, a range of service departments and the integration of new mci group offices…

PARTNER OFFICES

INCON THOUGHT LEADERSHIP

INCON Case Studies
BEST PRACTICE CASE STUDY: MCI GROUP
BEST PRACTICE CASE STUDY: MCI GROUP

Congress Raises World Concerns and Breaks Attendance Records

With an average of 8,000 participants, the FIGO World Congress, held in Brazil and managed by MCI Group’s Brazil office, recorded an impressive 20 percent increase in participants…

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BEST PRACTICE CASE STUDY: MCI GROUP
BEST PRACTICE CASE STUDY: MCI GROUP

Increasing Attendance By 320% By Switching Over To Digital

Since 2012 the World Buiatrics Congress (WBC) attendance had dropped significantly until the MCI Group's Local Organising Committee realized that action was required to reinvigorate the congress and the association…

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INCON Expert Articles
INCON EXPERT ARTICLE
INCON EXPERT ARTICLE

Festivalisation: The Future of Association Events is Bright!

By Antonio Novaes

Associations were once the exclusive provider of content, offering unique services and networking opportunities to their communities. But times have changed! Associations are now adapting and rethinking their value proposition to differentiate themselves from an extremely competitive environment…

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INCON EXPERT ARTICLE
INCON EXPERT ARTICLE

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

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LATEST MCI GROUP NEWS

INCON News
mci group integrates content and social media agency, Matter

mci group integrates content and social media agency, Matter

What are the three overarching trends that are emerging in 2023 that facilitate and maximise engagement at events? mci group’s Marketing Director Katerina Tolmacheva breaks them down…

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mci group Report - Engagement trends for live events in 2023 and beyond

mci group Report - Engagement trends for live events in 2023 and beyond

What are the three overarching trends that are emerging in 2023 that facilitate and maximise engagement at events? mci group’s Marketing Director Katerina Tolmacheva breaks them down…

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mci group - Creative media and communication strategy to go beyond boundaries

mci group - Creative media and communication strategy to go beyond boundaries

Initiated in 2018 by French President, Emmanuel Macron, and Paris Peace Forum founder, Justin Vaïsse, the theme of the 5th edition of the Paris Peace Forum – held on 11th and 12th November – was "Overcoming the multi-crisis”…

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mci group names Sylvia Andre Chief Creativity Officer

mci group names Sylvia Andre Chief Creativity Officer

mci group names Sylvia Andre Chief Creativity Officer, to spearhead and advance the focus on creativity…

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Association Engagement Index uncovers important metrics to increase membership performance

Association Engagement Index uncovers important metrics to increase membership performance

MCI announces today the key findings from the Association Engagement Index 2022 – a global benchmark study that measures the performance, relationship strength, and outcome of engagement tactics…

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