Planning a major international conference is complex—but what happens when you have to relocate the entire event just months before it takes place?
Organising a major global summit comes with unique challenges—so what does it take to deliver a seamless experience for industry leaders and government officials?
The recent 81st Congress of the Mexican Society of Pulmonology and Thoracic Surgery was a notable event in the medical field in Mexico…
What has changed over the years with respect to Event Marketing? What made it possible to shift from the traditional Marketing Mix composed by the 4P (Product, Place, Prize, Promotion) to the more actual 3E (Evaluation, Engagement, Experience)?…
Collecting data on the one hand and being able to analyze, understand and leverage that data on the other is crucial to all event marketeers. In this session, you will learn about the new technology solutions that support more effective event marketing strategies in a data driven and data compliant world…
Presented by Angela Guillemet, INCON Executive Director, at the ESAE European Association Leaders Forum, IBTM.…