What has changed over the years with respect to Event Marketing? What made it possible to shift from the traditional Marketing Mix composed by the 4P (Product, Place, Prize, Promotion) to the more actual 3E (Evaluation, Engagement, Experience)?…
Read MoreCollecting data on the one hand and being able to analyze, understand and leverage that data on the other is crucial to all event marketeers. In this session, you will learn about the new technology solutions that support more effective event marketing strategies in a data driven and data compliant world…
Read MoreA client case study will be presented to demonstrate the benefits of embracing new technologies in hybrid meeting design with an emphasis on delivering active engagement with all delegates and strengthening the global reach of the association. The session will also look at future technology developments and how these can further enhance congress engagement…
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