Posts in 31-40
INCON EXPERT ARTICLE

How To Make Your Event Attractive For Millennials

Here they are… the young professionals scrolling through their social media feeds while waiting to check in for an event. “Lazy,” “entitled,” “avocado toast lovers” - this is how the media often portrays millennials. What an anomaly! This generation is super well educated, curious, tech savvy and demanding.

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INCON EXPERT ARTICLE

Festivalisation: The Future of Association Events is Bright!

By Antonio Novaes

Associations were once the exclusive provider of content, offering unique services and networking opportunities to their communities. But times have changed! Associations are now adapting and rethinking their value proposition to differentiate themselves from an extremely competitive environment…

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INCON EXPERT ARTICLE

Destinations and International Congresses: The Importance of an Effective Partnership

By INCON Group

From November 16-18, INCON, the partnership of leading event organizers were welcomed to St Petersburg by ExpoForum, Belmond Grand Hotel Europe and local DMC Russian Rhapsody. During the meeting the partners had an opportunity to explore the excellent facilities that the city has to offer and and debate relevant topics of importance to the industry…

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INCON EXPERT ARTICLE

5 Ways to Gain the Most Traction from an Event Hashtag

By Anat Landa

Any conference that wants to truly distinguish itself should learn how to leverage the power of an event hashtag. Especially on Twitter, but Instagram as well, people share content before, during and after the conference. Any of the content that includes the hashtag can then be used for future market research, audience engagement, or content articles. Here are five ways to get the most out of the event hashtag.

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INCON EXPERT ARTICLE

Digital Marketing Strategies to Boost Institutional Growth & Congress Attendance

By Robin Lokerman

Digital technology has a significant impact on the way we behave and interact on a personal level, but also on the ways we do business nowadays. In the event industry, while traditional methods of promoting congresses, meetings and incentives are still widely used, emerging digital technologies and practices have proven themselves as powerful tools to boost attendance and increase organisational growth

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