INCON EXPERT ARTICLE

 
 
 

Successful Conference Marketing

Planning and delivering a conference involves many thousands of person hours but even the most impeccably organised event can fail to achieve the anticipated numbers of fee paying delegates. Inevitably this reflects a weakness in the area of event promotion.

How can this be addressed and what are the key elements in successful conference marketing?…

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By Robin Lockerman President Asia Pacific and Chief Executive Officer MCI Group

By Robin Lockerman
President Asia Pacific and Chief Executive Officer
MCI Group

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This article is No.10 in a series of expert articles brought to you by INCON. To consult other articles please visit our Expert Article archive.

For more information please contact:

Angela Guillemet
Executive Director of INCON
T: +353 86 311 40 67
E: angela@incon-pco.com
W: www.incon-pco.com

 

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